Read e-book online Assessing Media Education: A Resource Handbook for Educators PDF

By William Christ

ISBN-10: 0805852255

ISBN-13: 9780805852257

ISBN-10: 1429462833

ISBN-13: 9781429462839

Assessing Media schooling offers guidance for media educators and directors in larger schooling media courses who're growing or bettering student-learning review techniques. protecting the themes and different types validated through the Accrediting Council on schooling in Journalism and Mass Communications, this key source courses readers during the steps of constructing an review plan, setting up pupil studying results within the a variety of parts of the curriculum, and measuring these outcomes.This well timed and demanding quantity offers precise dialogue on:*developing an evaluate plan, putting specified emphasis on undertaking statements;*the improvement of student-learning results, with chapters reflecting the 11 potential provided within the ACEJMC specifications; and*indirect and direct measures of student-learning results, starting from advisory forums to examinations.The quantity concludes with case reports of courses at various issues of their improvement of scholar results, illustrating the implementation of overview plans in a number of contexts.As evaluation earnings significance in the course of the curriculum, Assessing Media schooling could be an invaluable and useful source for media educators and directors as they grapple with the demanding situations of evaluate.

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Extra info for Assessing Media Education: A Resource Handbook for Educators and Administrators (Lea's Communication)

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2002). The theory of successful intelligence as a basis for instruction and assessment in higher education. In D. ), Applying the science of learning to university teaching and beyond (pp. 45–53). San Francisco: Jossey-Bass. Zumeta, W. (2001). Public policy and accountability in higher education: Lessons from the past and present for the new millennium. In D. E. ), The states and public higher education policy: Affordability, access, and accountability. Baltimore: The Johns Hopkins University Press.

The new ACEJMC standards (ACEJMC Mission and Practices, 2004, pp. 2–3) list 11 specific items desirable for a fully accredited program (see chapter 1). Certainly not all of these ACEJMC competencies, or any other competencies, need to be evaluated in any single assessment cycle. Choices must be made to define areas that are essential to the unit, those where changes are expected, and ones that have shown concern as a result of unproven data or accusations. For example, if anecdotal data indicate that students are not prepared for the job market, an outcome that should be assessed might be employer satisfaction with graduates of the program.

Mission statements which are relevant to all of an organization’s stakeholders is Ackoff’s (1986) fourth characteristic, as noted earlier. The following illustrates how this characteristic can be included in a unit’s mission statement: “In broad terms, the department’s primary objective is to help students acquire knowledge, understanding and skills. . The department, however, also seeks to serve the university and its objectives, and to provide service to high schools and community colleges in the state, to local news media and professional associations, to its own alumni, and to the community in general” (p.

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Assessing Media Education: A Resource Handbook for Educators and Administrators (Lea's Communication) by William Christ


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