By Derek L. Hansen, Ben Shneiderman and Marc A. Smith (Auth.)
Businesses, marketers, members, and govt businesses alike want to social community research (SNA) instruments for perception into developments, connections, and fluctuations in social media. Microsoft's NodeXL is a unfastened, open-source SNA plug-in to be used with Excel. It presents quick graphical illustration of relationships of complicated networked info. however it is going additional than different SNA instruments -- NodeXL used to be built by means of a multidisciplinary staff of specialists that compile details experiences, desktop technology, sociology, human-computer interplay, and over twenty years of visible analytic thought and data visualization right into a easy software a person can use. This makes NodeXL of curiosity not just to end-users but in addition to researchers and scholars learning visible and community analytics and their program within the actual world.
In Analyzing Social Media Networks with NodeXL, individuals of the NodeXL improvement crew as much as supply readers with a radical and sensible advisor for utilizing the device whereas additionally explaining the improvement at the back of each one characteristic. mixing the theoretical with the sensible, this publication applies particular SNA directions on to NodeXL, however the thought at the back of the implementation may be utilized to any SNA.
To examine extra approximately interpreting Social Media Networks and NodeXL, stopover at the companion site at www.mkp.com/nodexl
*Walks you thru NodeXL, whereas explaining the speculation and improvement in the back of each one step, delivering takeaways which could observe to any SNA
*Demonstrates how visible analytics examine could be utilized to SNA instruments for the mass industry
*Includes case experiences from researchers who use NodeXL on well known networks like e-mail, fb, Twitter, and wikis
Read or Download Analyzing Social Media Networks with Node: XL. Insights from a Connected World PDF
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Analyzing Social Media Networks with Node: XL. Insights from a Connected World by Derek L. Hansen, Ben Shneiderman and Marc A. Smith (Auth.)