New PDF release: Activist Guide to Exploiting Media

By George Mombiot

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Extra resources for Activist Guide to Exploiting Media

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7 The front cover of Sugar, October 2001. Analytical skills 37 An exemplar textual analysis of the front cover of Sugar (October 2001) Sugar, published by Attic Futura, falls into the category of teenage girls’ lifestyle magazine. Competing with magazines like emap’s J17 and Bliss, the front cover has to stand out from the whole range of magazines in the shop and grab the audience’s attention. This cover line, with its sexual connotations, suggests that the target audience is a little older than the target audience for J17 and that the magazine may be offering some pin-up photographs of naked men, possibly in the style of More magazine, aimed at a late-teen market.

Place the news values in order of priority for each newspaper by looking at the splash, the photographs and the puffs. • How different are the news values for each newspaper? headline and gives more information), menu (an index of other stories inside the newspaper), a lure (the opening of a story which then continues inside) and display advertisements. All these conventions help to make up the newspaper’s mode of address. Newspapers aim to create brand differentiation through distinctive layouts and fonts.

Identify eight different genres, making notes on their key generic features. • How easily do the programmes fit into one genre? • Try to identify any hybrid or sub-genres. Analytical skills 25 Focus genre: action adventure films Films in this genre often incorporate a whole range of other genres. The Terminator (Cameron, 1984) and Terminator II (Cameron, 1991) could both be classed as science fiction, the Lethal Weapon series as ‘cop’ movies, and Gladiator (Scott, 2000) as a historical epic. 15 A Female Terminator?

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Activist Guide to Exploiting Media by George Mombiot


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