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By Fahad H. Al Jumah

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Extra resources for A Comparative Study of Metaphor in Arabic and English: General Business Writing With Teaching Implications

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Because of its spread, Arabic also evolved many distinct dialects, although there could be intelligible communication between speakers across different geographic regions. Among the well known dialects are Egyptian Arabic, Maghreb Arabic (for much of North Africa) Ḥassānīya (in Mauritania and Western Sahara) and Levantine Arabic (for Lebanon, Palestine and the western regions of Syria and Jordan). With its 46 conspicuous place in the business world today, Arabic has been predicted as one of four languages that may retain prominence among the world’s major languages in decades to come (Graddol, 2006) English English is undoubtedly the most sought after second language in the world.

The intrinsic qualities of metaphors made them indispensable in the service of statesmanship, diplomacy and politics, and even war (Benoit, 2001; Thompson, 1996; Mio, 1996; Katz, 1996). Linguistics Professor George Lakoff is, 39 perhaps, one of the most vocal academicians ever to explore the role of metaphors in the formation of one’s social and political reasoning. Metaphors had been observed in economics (Gramm, 1996; McCloskey, 1995; Schneider, 2002; White, 2003), jurisprudence (Archer & Cohen, 1998) and legislation (Rayner, 1997; Gramm, 1996); lobbying (Lakoff, 2002); and elections (Benoit, 2001).

Because of the significant contribution of the three, they deserve ample recognition. The succeeding section on the cognitive view addresses this. 23 The Cognitive View: An Inquiry to the Dominant Thinking Among the prominent personalities behind the cognitive viewpoint are George Lakoff, Mark Turner and Mark Johnson. In a series of collaborative works, these noted academics (Lakoff & Johnson, 1980; Lakoff & Turner, 1989; Turner, 1987), argued that metaphors are omnipresent in human cognitive processes.

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A Comparative Study of Metaphor in Arabic and English: General Business Writing With Teaching Implications by Fahad H. Al Jumah


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